How to make money from YouTube


How to make money from YouTube

YouTube has evolved into one of the most vibrant platforms for content creators to share their passions and talents with the world. Beyond just a platform for entertainment, YouTube offers numerous opportunities for creators to earn money. If you’re looking to turn your passion into profit, this guide will help you understand the different ways to monetize your channel, the prerequisites, and how to set yourself up for success.

1. Join the YouTube Partner Program

The most common way to earn money on YouTube is through the YouTube Partner Program (YPP). This program allows creators to earn revenue from ads displayed on their videos.


  • Subscriber Count: You need at least 1,000 subscribers.
  • Watch Time: Your videos must have accumulated at least 4,000 hours of watch time in the past 12 months.
  • Adherence to Policies: Your channel should comply with YouTube’s policies and community guidelines.

Steps to Join:

  1. Enable Monetization: Go to YouTube Studio and enable monetization.
  2. Sign Up for Google AdSense: Link your YouTube channel to an AdSense account to receive payments.
  3. Set Monetization Preferences: Choose the types of ads you want on your videos.

2. Utilize Affiliate Marketing

Affiliate marketing involves promoting products or services in your videos and earning a commission for every sale made through your unique referral link.

How to Start:

  1. Choose Products: Select products or services that align with your channel’s niche.
  2. Join Affiliate Programs: Sign up for affiliate programs like Amazon Associates, ShareASale, or other company-specific programs.
  3. Include Links: Add affiliate links in your video descriptions or through YouTube’s card and end screen features.
  4. Promote: Create content that naturally incorporates these products, such as product reviews or tutorials.

3. Create and Sell Merchandise

Selling branded merchandise is another excellent way to earn money, especially if you have a loyal fan base.


  1. Design Products: Create designs for products like T-shirts, mugs, or phone cases. Platforms like Teespring and Spreadshirt allow you to design and sell merchandise without upfront costs.
  2. Promote: Announce your merchandise in your videos and link to your store.
  3. Use YouTube’s Merch Shelf: If eligible, you can showcase your products directly under your videos through YouTube’s merch shelf.

4. Offer Channel Memberships

Channel memberships allow your subscribers to support you with a monthly fee in exchange for exclusive perks.


  • Subscribers: You need at least 1,000 subscribers.
  • Adherence to Policies: Your channel should comply with YouTube’s policies and community guidelines.

How to Start:

  1. Enable Memberships: Go to YouTube Studio and enable memberships.
  2. Set Perks: Define the exclusive perks for your members, such as badges, emojis, or exclusive content.
  3. Promote: Encourage your audience to become members and highlight the benefits they’ll receive.

5. Create Sponsored Content

Sponsored content can be a lucrative income stream, especially for established channels.

How to Start:

  1. Build a Following: Focus on growing your channel and building a dedicated audience.
  2. Join Networks: Sign up for influencer marketing platforms like FameBit or Grapevine to connect with brands.
  3. Create Proposals: Reach out to brands directly or respond to sponsorship offers with a proposal outlining your value.

6. License Your Content

If you create unique videos, you can license them to media outlets, brands, or other creators.

How to Start:

  1. Identify Potential Buyers: News outlets, TV shows, or websites might be interested in licensing your content.
  2. Use Licensing Platforms: Platforms like Jukin Media specialize in licensing viral videos.
  3. Promote Your Content: Highlight your best and most unique videos to attract potential buyers.

7. Utilize Crowdfunding

Crowdfunding allows your audience to support you directly through platforms like Patreon or Kickstarter.

How to Start:

  1. Choose a Platform: Select a crowdfunding platform that aligns with your goals.
  2. Offer Rewards: Provide different tiers of rewards to encourage support, such as exclusive content or personalized shoutouts.
  3. Promote: Encourage your audience to support your projects or ongoing content creation.


Earning money from YouTube requires dedication, creativity, and an understanding of the platform’s monetization options. By leveraging the YouTube Partner Program, affiliate marketing, merchandise sales, channel memberships, sponsored content, licensing, and crowdfunding, you can turn your passion for creating videos into a sustainable income. Remember, building a successful YouTube channel takes time and consistent effort, but with the right strategies, you can achieve your financial goals while doing what you love.